Management style a la Starbucks

You all must have been stopped by the Starbucks store or tasting bread shredded Breadtalk not it? Starbucks, donuts J. Co., Breadtalk and perhaps a row of other similar products is indeed a symbol of cutting-edge tradition metropolitan community.

A cup of Frappuccino caramel, bread, shredded a la flosh, and two slices of lemon flavored donuts in the end it is not just food and beverage products. They are a kind of cultural product, with which the metropolitan community to vent his desire to melakoni contemporary lifestyle.

Yet behind the fanfare that the latest lifestyle, tucked one important lesson: that symbolic products were also a result of a "managerial genius." Starbucks is probably worth mentioning as an example of the most phenomenal. Supported by a topnotch management strategy, Starbucks suddenly spread like a virus and outlets to meet every corner under heaven: from the crowd in the city of Chicago to the edge of Cikampek toll road, starting from Plaza Senayan to the Plaza Del Toro in Barcelona, starting from the corner of the city in Tibet up in front of city streets crowded Tebet area Jewel.

The story's genius Starbukcs by Joseph Michelli is bundled in a book titled The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary. Through this book, Michelli speak with a very alluring about how the coffee shop was built and developed into one of the best brands in the world. Vision and philosophy Starbucks basically predicated on one simple concept: how to build a quality coffee shop with a dish number one, accompanied with a warm atmosphere nan friendly cafe, then served with a pleasant service. And exactly that's where the real Starbuck discover its meaning: he was present as a place where the best coffee blends warmth fused with a business meeting / social.

The book is then also talked about the five pillars with which Starbucks was built and raised. The first pillar is to foster a strong sense of ownership in all ranks of employees, from top level to the lowest level. This spirit and encourage every employee has the dedication and responsibility to split the company's success. In this context, Starbucks also has a principle that must be met by each employee. The principle is titled "Five Ways of Being" or: be welcoming, be genuine, be considerate, be knowledgeable, and be involved.

The second pillar is the belief that in the retail business like coffee shops, everything matters. All details must be observed and maintained to produce a perfect process. All the ornaments on the cleanliness of the outlet, seat design, product diversity, and customer service must be executed properly to achieve business process excellence.

The third pillar is to surprise and delight. Every employee Starbuck, particularly along the frontline encouraged to create a series of actions that can make customers to be impressed (surprise and delight). For example, if there are customers who had queued in front of the shop at 6:30, then the coffee shop can be opened directly, even though the new rules should open at 7 (dus, customers should not be left waiting for about 30 minutes to wait just to meet the opening of the store procedure) .

The fourth pillar is open and listening to heartfelt criticism and input from our customers. Starbucks is always trying to build a constructive dialogue to get feedback from its customers. And from here, they then treat the input as an essential element to improve the performance of his ministry.

And the last pillar made by Starbukcs to build greatness is to treat their employees like kings. Because they believe, employee satisfaction actually is the key to customer satisfaction. Without happy employees, you definitely will not be able to create happy customers. With this principle, Starbucks and then create a series of policies that can make their employees happy to work in it - ranging from an attractive remuneration policy, a friendly work environment, to flexible working hours.

This book is no doubt offer a series of learning points are very interesting. And probably will be more interesting if we read it in one corner while accompanied by a cup of Starbucks Frappuccino caramel ... .... Hmmm tasty.